Principal Marketing & Communications Officer Job at USIU
Reporting to the Chief Manager – Marketing and Communications, the successful candidate will be part of the Marketing & Communications team charged with the role of planning, developing, implementing and evaluating communications plans that raise the profile of USIU-Africa and demonstrate communications best practice.

Principal Marketing & Communications Officer Job Responsibilities

  • Build and execute effective and dynamic external communications campaigns.
  • Identify external communication gaps and solutions.
  • Create stakeholder maps, refreshing them regularly based on internal and external influences.
  • Identify and consult stakeholders in developing appropriate communications collateral
  • Track effectiveness of communications tactics and channels, responding to the feedback and experience of stakeholders to continuously improve and benchmark with the global communications strategy.
  • Optimize trends in communications and communications best practice.
    Collaborate with communications professionals in the region and globally to ensure consistency in messaging and strategy.
  • Support University-wide communications initiatives
  • Develop processes and channels for seeking and publishing USIU-Africa stories within the Region and globally.
  • Work with faculty to make their research relevant in the mainstream media, including op-ed pieces
  • Research, write and edit compelling stories about USIU-Africa for internal and external use and promotion, working closely with stakeholders.
  • Support marketing programs with developing promotional material including brochures, advertisements, etc.
  • Contribute to internal USIU-Africa newsletters, profiling campus activities and impact; leveraging on them to build external profile of the University.
  • Utilize internal resources to position USIU-Africa in print, digital and social channels.
  • Work closely with relevant offices to populate the USIU-Africa website and social media channels with interesting, balanced, accurate and compelling stories.
  • Supervise interns, volunteers and/or research assistants to help raise profile of USIU-Africa
  • Build and maintain strong relationships with local, regional and international media houses to showcase USIU-Africa’s activities and impact.
  • Influence professional media contacts through thought-leadership, engaging them to help transform the higher education sector by their outputs.
  • Coordinate logistics and liaise with media for on-site events and promotions.
    Support all communications for USIU-Africa’s events.
  • Develop concepts and protocols for major campus events.
  • Plan and manage campus wide events that are well thought out and aligned to the USIU-Africa brand and within the allocated budget.

Qualifications for the Principal Marketing & Communications Officer Job

  • Master’s Degree in journalism, communications, business, social sciences or equivalent, from an accredited university.
  • Proficiency in computer applications;
  • Served as Senior Marketing & Communications Officer for a minimum of 5 years.
  • Shown merit and ability as reflected in work performance and results5 years and above relevant work experience managing websites within a content management system framework and digital marketing strategy development and execution.


  • Demonstrated competence and qualifications in communications, public relations, business and IT.
    Applicable knowledge and ability in successfully integrating digital channels to deliver multi-channel campaigns.
  • Output oriented, can handle time-sensitive projects and working to deadlines.
  • Can work well with minimum supervision in a diverse team and across various functions both internally and externally.
  • Ability to adapt and learn new trends in the digital space.
  • Requisite experience in managing online technologies, standards and trends and the capacity to identify opportunities to deliver improved online services.
  • Excellent interpersonal skills including the ability to develop effective working relationships with a wide range of external stakeholders and liaise at all levels.
  • Good analytical and research skills including the ability to summarize complex information clearly and concisely.

Personal Attributes & Competencies

  • Shown merit and ability as reflected in work performance and results;
  • Confidentiality and integrity;
  • Proficiency in computer applications;
  • Team player with excellent interpersonal skills;
  • Relationship builder & effective negotiator;
  • Good communication skills;
  • Self-motivated;
  • Attention to detail;
  • Adaptability and reliability

How to Apply
If you have the requisite qualifications and experience and want to work as a team member in a modern and progressive institution where you can make a difference, please apply.
Interested applicants must provide a cover letter and a current CV, certified copies of educational certificates and transcripts, names and addresses of three referees, current salary and benefits, telephone and e-mail contacts to the following address by Friday, December 22, 2017.
Director of Administration
United States International University – Africa
P.O. Box 14634-00800, Nairobi, Kenya
Email: [email protected]
USIU-Africa is an equal opportunity employer.
USIU-Africa has neither appointed any agent(s) to recruit, nor collects any charges/fees on its behalf, for any vacancies it has announced. All University communication to potential candidates is specifically through the following email address: [email protected]
Kindly indicate on the subject line (in case of email), whichever position one has applied for

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