Digital Marketing Job, Communications Jobs, Sales & Marketing Jobs,
Location – Tatu City
Job Description
CRM and Digital Marketing
- On the job Training via Hubspot Academy
- Automation of processes
- Lead origination attribution
- Data Analysis and reports for management to driving Sales and Marketing decisions
- Creation of an online customer service agent process.
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Development of customer segmentation strategy
- Deciding on the structure of a chosen CRM platform structure and ensuring it works seamlessly across each arm of an organisation
- Ensuring the CRM platform captures all required information at key points in the customer cycle
- Mapping customer journeys by analysing touch points along a pipeline and maximising commercial opportunities with this information
- Overseeing direct communication with customers through a chosen CRM system and resolving customer complaints quickly
- Segmenting customer databases and maintaining lists of segmented customers
- Identifying new leads and target audiences to optimise ROI
- Migrating different communication channels to more effective, cost-worthy ones
- Developing strategies for testing all aspects of a CRM and making sure the most effective approach to customer relationships is always taken
- Bringing departments together and maintaining high levels of cooperation between them
Website Management
- Plan, implement, manage, monitor and upgrade the organisation’s website
- Ensure that the website is protected by enabling the appropriate security measures
- Conduct content audits to eliminate redundant and/or duplicate information
- Create appropriate website content aligned to the organisation’s strategy
- Respond to and troubleshoot all website issues
- Ensure that the website is protected by enabling the appropriate security measures
- Ensure website quality and efficiency by conducting regular test plans
- Improve the User Experience of the website regularly
- Collaborate with all staff and management to ensure that the website aligns with brand strategy and meets the organization’s standards
Information Technology (IT)
- Managing office networks and printers etc.
- Managing company email accounts
- Managing company google work accounts
- Managing of google drive
QUALIFICATIONS
- Bachelor’s Degree in marketing, or a related field
- 2+ Years of Experience in Digital Marketing
- 2+ years of experience in CRM marketing or advertising within a Sales team in a fast-paced and highly competitive setting
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Knowledge of video and picture editing software such as Adobe
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
How To Apply
Candidates meeting the qualifications are invited to apply through [email protected] on or before 26th February 2021.
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