Digital Marketing Associate Job, Kenyan Marketing Jobs In Kenya,

The Role

In this role, the digital marketing associate will determine unique ways to spread awareness about the company and drive product sales. He/she will review market trends and identify target audiences to establish a direction for digital campaigns.

Responsibilities

  • Deciding on the structure of a chosen CRM platform structure and ensuring it works seamlessly across each arm of an organisation.
  • Ensuring the CRM platform captures all required information at key points in the customer cycle.
  • Sales & Marketing process automation
  • Lead origination attribution
  • Data Analysis and reports for management to drive Sales and Marketing decisions
  • Creation of an online customer service agent process.
  • Maintaining our social media presence across all digital channels
  • Measuring and reporting on the performance of all digital marketing campaigns
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimise the user experience
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimises user funnels.
  • Development of customer segmentation strategy
  • Mapping customer journeys by analysing touch points along a pipeline and maximising commercial opportunities with this information
  • Overseeing direct communication with customers through a chosen CRM system and resolving customer complaints quickly
  • Segmenting customer databases and maintaining lists of segmented customers
  • Identifying new leads and target audiences to optimise ROI
  • Migrating different communication channels to more effective, cost-worthy ones
  • Developing strategies for testing all aspects of a CRM and making sure the most effective approach to customer relationships is always taken
  • Bringing departments together and maintaining high levels of cooperation between them.

Website Management

  • Plan, implement, manage, monitor, and upgrade the organisation’s website.
  • Ensure that the website is protected by enabling the appropriate security measures.
  • Conduct content audits to eliminate redundant and/or duplicate information.
  • Create appropriate website content aligned to the organisation’s strategy.
  • Respond to and troubleshoot all website issues.
  • Ensure that the website is protected by enabling the appropriate security measures.
  • Ensure website quality and efficiency by conducting regular test plans.
  • Improve the user experience of the website regularly.
  • Collaborate with all staff and management to ensure that the website aligns with brand strategy and meets the organisation’s standards.

Qualifications

  • A Bachelor’s Degree in Business Information Technology, or a related field
  • 3+ Years of Experience in Digital Marketing
  • 3+ years of experience in CRM marketing or advertising within a Sales team in a fast-paced and highly competitive setting
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and or display advertising campaigns
  • Knowledge of video and picture editing software such as Adobe
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimising Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Unity Homes policy is to recruit on the basis of ability demonstrated by recognised qualifications, training and experience. The organisation does not discriminate on any grounds as expounded in the Employment Act and other fair labour practises as we are an equal opportunity employer.

How to Apply

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