Retail Marketing Manager Job,  Sales & Marketing Kenyan Job Vacancies, 

Job Purpose

Reporting to the Head of Marketing, the jobholder will be responsible for the Refining and finalize Retail customer segmentation and sizing. He/She would be also responsible for effective and strategic marketing campaigns with positive returns to the business.

Key responsibilities

  • Collaborate with Retail segment lead to understand product offerings and target customers and align on marketing strategies and campaigns
  • Manage and coordinate all Retail segment marketing, advertising, PR, promotional activities in liaison with Group Marketing Manager. 
  • Liaise with the advertising company/ Agency.
  • Responsible for the Retail segment content on Company’s website, including content development and continuous updating of the website and intranet
  • Coordinate and support development and  innovation of Retail segment products
  • Support, facilitate, develop and implement Retail segment’s strategic marketing plans 
  • Develop promotion materials to assist Retail segment Business in marketing activities
  • Prepare the Retail segment’s  marketing budgets
  • Manage the execution and implementation of the Retail segment marketing plans and projects
  • Monitor, review and report on all Retail segment marketing activity and results
  • Demand generation –Carry out activities and programs that drive demand for Retail segment’s products
  • Develop product positioning and messaging that differentiates Retail segment’s products in the market
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products especially the youth segment.
  • Product launch – plan the launch of new products ,releases and manage the cross-functional implementation of the plan
  • Market intelligence – analyse the buying patterns/behaviour of all the Retail segment target audience
  • Brand development and management
  • Steward of the Retail segment brand that supports brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand
  • Ensure that all Retail segment brand assets are effectively managed to deliver a strong Britam brand and grow brand equity.
  • Plan, strategize and execute marketing designs and activities to establish and maintain brand presence in the market. 
  • Assist the Retail segment to live the values, culture and practice company policies.
  • Conducts analysis and periodical review of the brand, competition, customer and consumer trends to enhance the brand’s equity and marketplace performance.
  • Analyzes and provides consumer, category, and brand information to support Retail segment‘s channel marketing and sales in category management and sales presentations.
  • Provides direction for key Retail segment customer innovation summit presentations.
  • Develop Retail segment growth targets, business objectives and brand strategies for the brand that aligns with Britam business plan.
  • Leads the Retail segment brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review. 

Key Performance Measures

  • Customer segments and sizing completion
  • Revenue booked under new  production campaigns
  • Count of new individual customers on boarded


How to Apply

Apply for the job here

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