Royal Media Jobs Digital Marketing Executive

Digital Marketing Executive Jobs at Royal Media Group

Viusasa is a company in the Royal Media Group. Viusasa is an online streaming service that allows customers to watch a wide variety of short form TV shows, movies, documentaries as well as being the home of exclusive music release videos.

Viusasa offers all this and more in a number of local languages so you can enjoy the viewing experience anytime, anywhere on any device in the language you love.

Viusasa has a vacancy for a Digital Marketing Executive.
The position will be responsible for launching innovative digital marketing campaigns across a diverse portfolio of shows and musical videos.

The ideal candidate is a team player that thrives in a fast-paced, creative environment and can build and execute effective, impactful and exciting digital movie campaigns.

Digital Marketing Executive Job Responsibilities

• Assist Marketing team with the strategic planning and execution of digital campaigns, including development of digital creative content, PR, social, web, email and digital media.
• Day-to-day management of executions across all digital platforms.
• Social media campaign management, including content partner/musician relations, copywriting, content calendar management, and on-set social guidelines.
• Management of digital creative assets including trailers, TV spots, posters, and other social content.
• On-site support of digital and social activities at TV interviews, premieres, exclusive music video releases and other live events.
• Management of influencer campaigns, including liaison with influencer networks and/or influencers directly, coordinating budgets and travel, creative concepts, and campaign execution.
• Coordinate special projects, such as contests or promotions, including development of rules, merchandise ordering, legal review, winner verification and prize fulfillment.
• Constantly evaluate the emergence of new technologies, platforms, and cultural trends in the digital space.

Qualifications for the Digital Marketing Executive Job

• Bachelor’s degree in a relevant area.
• 2+ years of experience in digital marketing in the communication industry or relevant brand marketing.
• Advanced proficiency in Microsoft Office Suite and Keynote.
• Deep understanding of the features, user behavior and emerging trends across Snapchat, Twitter, Instagram, Facebook and YouTube.
• An understanding of film marketing and surrounding industry, including the film marketing process and industry trends.
• Problem solving skills are critical; ability to deal with ambiguity a must.
• Highly organized with outstanding attention to detail and personal drive to succeed.
• Ability to think creatively and collaboratively, constantly striving to innovate.
• Must be flexible and willing to work evenings, weekends, and some holidays.
• Excellent verbal and written communication skills, as well as a positive attitude.

How to Apply

If you qualify, please send your application and resume to [email protected]

Address to:

THE HR DIRECTOR
ROYAL MEDIA SERVICES
PO BOX 7468-00300 NAIROBI

Closing date will be Monday September the 11th, 2017. Only shortlisted candidates will be contacted.