Head of Marketing & Customer Success Job, Latest Sales & Marketing Jobs,

  • Our client seeks to recruit the Head of Marketing & Customer Success.
  • He/she will be a key member of the management team, developing and implementing marketing strategies which will strengthen the businesses
    position in the market place, building sustainable growth.
  • The role of –  B2B Marketing Director / Head of Marketing will require a passion for technology and it’s capacity to have a positive social impact.

You will have responsibility for:

  • The development of the long-term company marketing strategy, with an emphasis on achieving B2B sales growth, market penetration and cost-effective customer acquisition
  • The development and implementation of a winning Lead Generation strategy
  • Lead and execute on the delivery of impactful marketing content  including webinars, conferences, direct email, eBooks, infographics, customer wins, case studies, videos
  • Leverage marketing automation technology and incorporate digital marketing into lead generation including SEO optimized pages, PPC and
    Social Media ads
  • Take ownership of the business’ reputation and recognition; including brand, PR and communications
  • Working closely with the Sales Team; enabling them to meet their objectives
  • Working closely with Product Team; to define marketing strategies for new and existing products
  • Continual market reviews, consumer trends and the activities of competitors
  • Work with major partners in conjunction with Partner & Customer Success Teams to deliver joint lead generation campaigns

Qualifications

REQUIREMENTS AND QUALIFICATIONS:

MARKETING

  • Bachelor’s Degree or equivalent experience.
  • Former SaaS Marketing experience is a must.
  • 3+ years of related work experience, preferably in a startup environment
  •  2+ years in a B2B SaaS marketing leadership role, with experience hiring and managing high performing teams
  •  Full stack marketing understanding, majors in either product marketing
  • Have designed, crafted and organized integrated campaigns such as webinars, email marketing, digital across the entire customer lifecycle
  • A right and left-brained thinker; you’re as comfortable with a technical piece of content as you are creative brand work
  • Demonstrated experience and comfort owning a revenue and pipeline number; thrive in an outcome focused environment
  • Passionate and pro-active: a driven, self-starter who can work independently and as part of a team.
  • Outstanding verbal and written communications skills, you love to write and thrive on camera, as well as behind the scenes

CUSTOMER SUCCESS

  • Customer onboarding, training, and support
  •  Making customers aware of resources such as knowledgebase articles, tutorials, how-to videos and webinars
  • Gathering customer feedback and sharing it internally to improve the product and/or establish better Customer Support practices
  • Analyzing customer data and helping them discover aspects of the product that are most beneficial to them
  • Carrying out periodic health checks to avoid churn
  • Firefighting during account escalations
  • Account management and renewals
  • Keeping customers updated on changes to the product they’re using, new features and new products they might find useful
  • Encouraging customer advocacy through internal surveys, external reviews, case studies, testimonials, and referrals
  • Upselling and cross-selling through review of customers’ progress

How to Apply

Qualified candidates to send CVs to [email protected] by 30th April 2021 Clearly indicate the job title on the email subject.

N.B: Looking For A New Job? Find Your Next Job With Us. Click Here To Register Your CV. It’s Free.