Digital Marketing Specialist (Email and Copy writing) Job, Latest Marketing Job In Kenya,

Location: K.U Unicity Mall

About IRES

We are a corporate training and research company; we build the capacity of people, processes and systems for organizational success and growth as well as nurturing a thriving ecosystem. We do this through our four line of services; Data Analytics Solutions, Market and Social Research; Training and Development and Organizing Experiential Tours.

Job Summary

The Digital Marketing Specialist is responsible for developing and implementing strategies that promote a company or brand’s products. You will manage various marketing channels like social media networks, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message to our audience.

Job Responsibilities:

Our ideal candidate should:

  • Develop and execute a digital marketing strategy for IRES.
  • Design website banners and assist with web visuals
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
  • E.O and moderate all user-generated content in line with the moderation policy for each community.
  • Design digital media campaigns aligned with business goals.
  • Create email-marketing campaigns to promote products or services.
  • Create database of emails for lead generation.
  • Generate, edit, publish and share content (original text, images, and video or blog posts) daily and encourage community members to take action and manage e-communication on the social media platforms.
  • Maintain a strong online company voice through social media.
  • Suggest and implement direct marketing methods to increase profitability
  • Stay up-to-date with digital media developments (automating tools, Keyword Research and Trafficking marketing).
  • Searching for new marketing avenues.
  • Respond to and positively engage those who may contact the company via social media.
  • Other duties as assigned.

Qualifications and Experience:

  • Should have at least a Degree in Marketing, Journalism, Communications, and Public Relations or any related course.
  • At least 5 years’ Experience in Digital marketing in the areas of mass emails, SEO/SEM, blogging in any fast-paced company.
  • Email marketing and drip emails campaigns
  • Blogging
  • Content Development
  • Social Media Marketing
  • Online Paid Advertising
  • Prior experience in content marketing, content growth and SEO
  • Intermediate Graphic design
  • Intermediate WordPress and web development skills
  • Intermediate Video Editing, Animation and Photo Editing
  • Proficiency with website analytics tools (Google Analytics);
  • Knowledge in the area of Digital Advertising, buying and planning media;
  • Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
  • Google Ads Certification required

How to Apply:

Your application should be sent to [email protected] to us on or before CoB Friday, 29th April 2022. Quote the JOB TITLE on the subject of your email.

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