Marketing Manager Job, Sales & Marketing Kenyan Jobs 2022, 

POSITION: MARKETING MANAGER

LOCATION: NAIROBI

 REPORTS TO: BUSINESS DEVELOPMENT MANAGER

Our client, iPay, is an award-winning, reliable, and secure real-time end-to-end payment processing and billing service provider, that supports instant payments both online and in-store as well as offer customized payment solutions for all businesses to accept digital payments. Our client is looking to fill the position of a Marketing Manager.

JOB PURPOSE

Developing and implementing marketing strategies, including social media, digital, advertising, communications, and creative strategies. Planning and coordinating marketing initiatives; creating brand awareness and positioning the brand. Oversee product development process with the aim of developing products and facilitating business decision making. Management of the iPay Products Portfolio.

Responsibilities

  • Formulate marketing strategies including digital, advertising, communications, and creative strategies to achieve the sales targets for the organization.
  • Develop and implement strategies that drive brand positioning that generates demand and interest among merchants.
  • Drive brand message that is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Maintain a cohesive, highly trained, motivated team sufficient to meet daily department demands, providing training, development, support, and leadership.
  • Drive brand love through motivating, leading, and influencing all the staff in all the departments by being the marketing ambassador.
  • Lead in the marketing research On Consumer behavior, merchant feedback, customer expectations, market insights with a goal to develop and implement Customer value proposition (CVP), share updates on pricing, competitive advantage, to improve customer experience, delivery mechanisms and content relevant to merchant acquisition and education.
  • Provide active, intentional leadership to the marketing team; provide timely and constructive feedback; monitor the accomplishment of team and individual goals and objectives; foster an environment of continuous learning consistent with the needs of the organization, team, and the individual staff member.
  • Coordinate Brand events, campaigns, and meeting logistics.
  • Support design and direct all digital platforms and strategies, including website, mobile applications, Search Engine Optimizations and Social media assets.
  • Growth in market share through increased product uptake Promotion of the brand through product communication development
  • Develop and coordinate the implementation of the marketing budget

Operational Responsibilities

  • Coordinate brand surveys as well as market intelligence and feedback.
  • Coordinate the contracted marketing agencies to ensure effective service delivery.
  • Review and submit reports on the implementation of the marketing strategies and work plans.
  • Guide the team in the development of marketing and promotional materials.
  • Conduct periodical reviews of the marketing plans to ensure the plans are aligned with the corporate marketing strategy.
  • Understanding analytics and measuring return on Investment (ROI)

Qualifications

  • A Bachelor’s Degree in marketing, communications or social sciences field with relevant qualifications including marketing, Business Growth, customer Experience, communications and/or public relations.
  • Certification in Strategic Management and Leadership
  • Experience in strategy development & implementation
  • 3 years of marketing/product management experience as well as Digital marketing

PHYSICAL DEMAND

  • Ability to travel
  • Flexible working hours

SKILLS AND COMPETENCIES

  • Detail-oriented, Team player and demonstratable problem solver
  • Disciplined, Ethical, Honest and Transparent
  • Awareness of the commercial trends and developments within the industry.
  • Able to identify, mentor and grow the leadership potential of members in your team(s)
  • Innovative strategic marketer and planner with and sharp knowledge of market trends
  • Legislations related to payments service provider and financial industry.
  • Ability to use email campaigns, blogs, forums, and social media experience to generate leads.
  • Creative, communication, negotiation, writing and presentation skills

How to Apply

To apply send your CV to [email protected] or upload it on our ATS at ats.flexi-personnel.com by 6th JULY 2022. Indicating Category Manager – FMCG on the email subject.

 NB: Flexi Personnel does not charge candidates for job placement.

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