B2C Sales Manager Job, Latest Sales & Marketing Job Vacancies In Kenya.

Company: Amplus International Limited,

Position: B2C Sales Manager,

Industry: Marketing,

Location: Nairobi,

Salary: Ksh 150,000 to 250,000,

AMPlus International is one of the leading marketing agencies and has operations in  Kenya, Uganda, and Tanzania. They seek to recruit a B2C Sales Manager to work with one of our clients in the FMCG manufacturing industry.

Key Responsibilities

  • Develop & lead a professional B2C Sales and Marketing function, generating demand that will consistently deliver growth in alignment with overall organization’s strategy.
  • Formulate and Execute B2C Sales & Marketing Plans to ensure that the Company consistently achieves its growth targets and Profitability projections.
  • Design, implement and optimize Sales & Marketing Strategy in line with the overall business goals.
  • Build an effective route-to-market strategy within the B to C business category.
  • Grow market share by identifying new market opportunities and develop plans to open new markets.
  • Monitor and evaluate competitor brands, products, and activities for realignment of strategy where necessary.
  • Implement effective Client contracts and agreements for Trade channels ensuring compliance through the sales team.
  • Maintain the highest levels of professionalism to ensure customer satisfaction on all customer related matters.
  • Assess, manage, and develop Sales & Marketing team capability
  • Develop and cultivate a culture of performance and accountability and discipline within the department.
  • Lead the delivery of the annual B2C Business Plan.
  • Ensure S&M team remains adequately resourced, motivated, and focused. 
  • Define and set “stretch” but realistic targets.
  • Drive collection of receivables within company KPI’s.


  • An advanced degree in Business Management or Sales and Marketing related field.
  • A professional certification in sales and marketing preferably in CIM.
  • A minimum of 8 years leadership experience in Sales Management & Business Development in a highly competitive commercial environment in a Senior Sales management position. 
  • Experience in an FMCG or similar manufacturing business environment
  • Evidence of having successfully developed and lead the implementation of a new route-to-market strategy for existing and completely new products & services
  • Demonstrated understanding of commercial markets (particularly for FMCGs) and fresh approaches to drive revenue growth
  • Demonstrated ability to cultivate long-term relationships, build diverse networks and leverage on these networks to secure new business.
  • Demonstrated knowledge of effective sales skills and behavior, to secure and maintain durable and profitable customer demand.
  • Excellent understanding of the impact of decisions and actions on the relevant stakeholders.
  • Ability to forge and manage a diverse team, eliciting insights from them for the achievement of the sales strategy
  • Creative and naturally curious; comfortable with complexity and find unconventional solutions by thinking out of the box.
  • Results oriented; can work independently with limited supervision, under pressure and meet deadlines.
  • Excellent contract negotiation experience with a high rate of successfully closing deals.
  • Communication Skills: Must possess exceptional verbal and written communication skills for effective communication with staff, customers, and external partners.
  • Analytical: Should have the ability to evaluate product/market situations and analyze raw data and information, transforming it into actionable sales strategies and approaches.
  • Leadership: Must have a proven and successful ability to lead a group of sales staff towards growth in enhanced sales volumes and enhanced revenue generation, while displaying exceptional leadership skills and confidence.
  • Excellent Customer Service, Customer Relationship, and interpersonal Skills
  • Self-motivated, have a strong entrepreneurial spirit, be adaptable to business growth fluctuations, work comfortably and effortlessly in group settings, be a persuasive and charismatic individual, thrive in a fast-paced environment, and work well under the pressure of stringent deadlines.
  • Strong leadership skills with ability to influence with integrity
  • Energized, positive, passionate, and confident.
  • Flexible – Must be willing to work a flexible schedule based on business needs which include evenings, weekends, and holidays.
  • Must have a car with a minimum of 1200cc.

Click Here To Apply

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