Channel and Trade Marketing Manager Job, Current Sales & Marketing Jobs In Kenya,

Company Overview

Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent. CCBA is a NARTD market leader in Africa. CCBA has an extensive footprint in Africa, employing over 16.000 employees. CCBA vision is to Refresh Africa every day and make the continent a better place for all, growing successfully as business and creating a better shared future for our people, customers, consumers, communities, planet and shareholders.

Key Purpose Statement 

The role will contribute to CCBA vision by developing and implementing a winning channel strategy, driving system and customer value and leading local operational Channel and Trade Marketing strategies.

Key Duties & Responsibilities

  • Develop and execute Channel and Trade Marketing Plans in the country.
  • Deliver superior brand activation, shopper and channel strategies and plans.
  • Generate promotional execution strategies to support sales and maximize revenue growth
  • Communicate brand activation plans to channel regional and national key account sales teams to ensure superior in store execution
  • Develop trade marketing tools and equipment to support sales teams by category by region
  • Execute short and long term revenue growth strategies for local customers.
  • Build capability with field sales force. Provide leadership, coaching and capability development programs.
  • Build superior knowledge and understanding of the market including shoppers, consumers, customers categories and competitors.
  • Develop Key Customer Service Drivers to enable revenue growth and margin expansion
  • Align Market Development KPI’s and support execution by sales teams
  • Support Digitalisation agenda including CIC, E Commerce and Omnichannel Strategy
  • Align with the AOU on OBM messaging development for the respective channels targeting the right shoppers and consumers.
  • Analyze, evaluate and communicate the category performance across channels and customers
  • Work in a cross functional team to develop the Look of Success by developing the execution point of purchase by channel


  • Bachelor’s Degree in Finance, Economics, Business Administration or equivalent
  • Post Graduate Qualification in Marketing will be an added advantage


  • 8 to 12 years relevant and hands on experience in developing and implementing marketing strategies at a senior level.
  • Experience in an FMCG or fast paced environment will be an added advantage

How to Apply


Closing Date 2022/10/24

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