Area Sales Managers- General Trade Job, Current Sales & Marketing Jobs In Kenya,


Salary: 150 kfull time

NO of Vacancies: 4

Industry: Food Processing



  • Develop and present a Sales Strategy for the Company in line with the Company’s overall strategic plan and objectives.
  • Develop sales plans and budgets for the Company in line with its overall budget, strategic plan and objectives.
  • Continuous monitoring, reporting and review of the Company’s performance against set Sales Strategy and budget and where required present and recommend changes for approval
  • Prepare and present sales forecasts by product, sales territories, volumes, revenues etc. to support overall planning
  • Perform competitive industry analysis to support strategic recommendations


  • Achievement of the Company’s sales volumes and sales revenue targets
  • Setting of targets for the Sales teams
  • Cost containment as per budget allocation
  • Growth of customer base


  • Provide leadership to the Sales Division by ensuring that the appropriate structures, systems, competencies, and values are developed in order to ensure the achievement of the Company’s overall objectives and plans
  • Establish a system of reports and communications for all information relating to sales including feedback mechanisms
  • Prepare periodic Sales reports for presentation and submission to the Management team and Directors
  • Based on sales performance, review and revise strategies accordingly
  • Establish and adjust selling process by monitoring costs, competition, supply, and demand; drive the sales processes in a cost-effective manner
  • Provide supervision through field visits.
  • Appraise the performance of the Sales team members.
  • Review departmental staff needs with a view to recruit new employees and make appropriate recommendations to the Human Resource Department.


  • Responsible for the Company’s customer portfolio
  • In conjunction with relevant departments, oversee all customer service matters
  • Oversee all customer inquiries and requests are appropriately responded to in a timely manner.
  • Oversee all outward-bound communication to customers
  • Lead on customer satisfaction surveys and report to management to inform on implications/future sales strategies.
  • Represent the Company in customer engagements


  • Establish effective relationship and collaboration with other department to address key business issues.
  • Participates in all aspects of recruitment and selection for the Sales department
  • Oversee in conjunction with relevant departments, product research and development according to market trends and customer demand and coordinate feasibility studies on proposed products.
  • Liaise with line departments with regards to performance on production, logistics, pricing and invoicing.


  • 8+ years of relevant experience in a busy FMCG dealing mostly with food stuffs
  • Diploma or a University degree in a business field or equivalent
  • Computer literate-working knowledge of MS-Office
  • Experience in team managemement and FMCG Sales- General trade
  • Versatility to manage and execute across a multitude of functions

How to Apply

Qualified candidates are encouraged to send CVs quoting relevant skills and experience to [email protected]

Interviews will be conducted on a rolling basis until the position is filled

Only the shortlisted candidates will be contacted

Please quote the region you are applying for, on the Subject line of your email

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